profile

Practical PIO

John Collins

Are you a firefighter, medic, police officer, or emergency manager who got “voluntold” into the PIO role? Get weekly breakdowns of real emergency services social media posts: what’s working, what could be better, and practical tips you can use immediately. Written by a fellow first responder.

PostsRecommendations
Screenshot of a social media post with the text Press Release - Fatality Traffic Collision <redacted> and a screenshot of press release. Full text follows in the newsletter.
Featured Post

Reports are for lawyers. Releases are for neighbors.

Issue 1 Reports are for lawyers. Releases are for neighbors. Practical PIO analyzes real social media posts to help you improve your communications. All identifying details are blurred or removed because our goal is growth, not criticism. You’re writing a release about a fatal crash. The report is sitting in front of you, full of details. It’s tempting to just... use that language. But here’s the thing: reports are for lawyers. Releases are for neighbors. Full text Here’s the full text so you...

4 days ago • 4 min read